Update: 06.06.2023
Last week: 21 week 2023 (22.05.2023 - 28.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 175 | -7.8% | 35.8% | -5.4 | 646 386 | -6.2% | 72.4% | -4 | 5.9% |
| MoM | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| YTD | 34 653 | -35.8% | 46.1% | -9.4 | 16 788 740 | -34.0% | 78.1% | -4.6 | -22.7% |
| MAT | 87 075 | -26.8% | 48.2% | -5.9 | 41 083 286 | -20.8% | 79.1% | -2 | -17.9% |
| KAPSIKAM | |||||||||
| WoW | 14 953 | -6.8% | 2.2% | 0 | 6 312 253 | -5.4% | 2.4% | 0 | -6.1% |
| MoM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| YTD | 360 583 | -22.0% | 2.6% | -0.2 | 145 387 449 | -25.8% | 2.7% | -0.3 | -14.7% |
| MAT | 942 387 | -11.8% | 2.7% | -0.1 | 374 823 050 | -15.4% | 2.8% | -0.2 | -9.9% |
| MILDRONATE | |||||||||
| WoW | 56 473 | -3.8% | 15.8% | -0.1 | 41 057 184 | -3.0% | 17.6% | -0.1 | -4.8% |
| MoM | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| YTD | 1 203 678 | -48.3% | 10.0% | -4.1 | 861 239 746 | -35.0% | 11.6% | -2.4 | -27.1% |
| MAT | 3 279 416 | -37.0% | 11.2% | -3.1 | 2 241 488 560 | -8.7% | 12.8% | 0 | -19.4% |
| SULFARGIN | |||||||||
| WoW | 2 450 | -3.7% | 0.7% | 0 | 1 328 495 | -3.1% | 1.1% | 0 | 0.2% |
| MoM | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| YTD | 49 793 | -25.1% | 0.7% | -0.1 | 27 080 202 | -18.7% | 1.1% | -0.1 | -12.2% |
| MAT | 127 024 | -24.4% | 0.7% | -0.1 | 68 924 138 | -17.5% | 1.1% | -0.1 | -11.4% |
| VIPROSAL | |||||||||
| WoW | 13 931 | -8.2% | 1.9% | 0 | 4 978 753 | -8.2% | 1.8% | 0 | -6.2% |
| MoM | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
| YTD | 315 016 | -45.9% | 2.2% | -1.2 | 115 618 644 | -52.0% | 2.1% | -1.5 | -16.0% |
| MAT | 870 969 | -36.5% | 2.4% | -1 | 331 043 264 | -38.6% | 2.4% | -1.1 | -11.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 34 653 | -35.8% | 46.1% | -9.4 | 16 788 740 | -34.0% | 78.1% | -4.6 | -22.7% |
| KAPSIKAM | 360 583 | -22.0% | 2.6% | -0.2 | 145 387 449 | -25.8% | 2.7% | -0.3 | -14.7% |
| MILDRONATE | 1 203 678 | -48.3% | 10.0% | -4.1 | 861 239 746 | -35.0% | 11.6% | -2.4 | -27.1% |
| SULFARGIN | 49 793 | -25.1% | 0.7% | -0.1 | 27 080 202 | -18.7% | 1.1% | -0.1 | -12.2% |
| VIPROSAL | 315 016 | -45.9% | 2.2% | -1.2 | 115 618 644 | -52.0% | 2.1% | -1.5 | -16.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 87 075 | -26.8% | 48.2% | -5.9 | 41 083 286 | -20.8% | 79.1% | -2 | -17.9% |
| KAPSIKAM | 942 387 | -11.8% | 2.7% | -0.1 | 374 823 050 | -15.4% | 2.8% | -0.2 | -9.9% |
| MILDRONATE | 3 279 416 | -37.0% | 11.2% | -3.1 | 2 241 488 560 | -8.7% | 12.8% | 0 | -19.4% |
| SULFARGIN | 127 024 | -24.4% | 0.7% | -0.1 | 68 924 138 | -17.5% | 1.1% | -0.1 | -11.4% |
| VIPROSAL | 870 969 | -36.5% | 2.4% | -1 | 331 043 264 | -38.6% | 2.4% | -1.1 | -11.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 175 | -7.8% | 35.8% | -5.4 | 646 386 | -6.2% | 72.4% | -4 | 5.9% |
| KAPSIKAM | 14 953 | -6.8% | 2.2% | 0 | 6 312 253 | -5.4% | 2.4% | 0 | -6.1% |
| MILDRONATE | 56 473 | -3.8% | 15.8% | -0.1 | 41 057 184 | -3.0% | 17.6% | -0.1 | -4.8% |
| SULFARGIN | 2 450 | -3.7% | 0.7% | 0 | 1 328 495 | -3.1% | 1.1% | 0 | 0.2% |
| VIPROSAL | 13 931 | -8.2% | 1.9% | 0 | 4 978 753 | -8.2% | 1.8% | 0 | -6.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 6 532 | -9.8% | 43.2% | -1.7 | 3 394 012 | -0.8% | 77.2% | 0.5 | -6.2% |
| KAPSIKAM | 72 404 | -9.9% | 2.3% | -0.3 | 29 343 852 | -8.9% | 2.5% | -0.3 | 2.6% |
| MILDRONATE | 275 395 | -0.7% | 15.1% | 1.2 | 198 155 353 | 0.0% | 16.1% | 2 | -10.5% |
| SULFARGIN | 11 809 | 5.0% | 0.8% | 0 | 6 449 409 | 6.1% | 1.2% | 0.1 | 1.2% |
| VIPROSAL | 68 180 | -1.8% | 2.1% | -0.1 | 24 950 404 | -2.9% | 2.0% | -0.1 | 2.3% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs